Super Goody Bag is a children’s fashion, trend and lifestyle blog for the modern day kid.


Jill Topol has been a NYC based fashion stylist for well over a decade and has had the privilege of calling Beyoncé, Justin Timberlake and the Jonas Brothers as some of her many clients. Never in all that time had she ever given a second thought about kids fashions……that is until her son Max was born. Now it has become her passion (slightly bordering on obsession).

While shopping for her son, Jill realized that the children’s fashion industry was largely dominated by cliché little slugger tees for boys and tacky princess stuff for girls. Her quest for finding hipper alternative products began, and Super Goody Bag was born.

When not obsessing on “styling” her son Max’s outfits for school (no joke), Jill can be found watching way too much tv, karaoking to 80’s tunes, working on her latest craft project and eating Funyuns. Jill lives in NYC with her wonderful and patient husband Luis, their son Max and cat Tilly.

10 Comments on “About”

  1. Maia says:

    Hey I love your before and after pregnancy shot! And your son is adorable!


  2. Hannah says:

    I love your site Jill! Great stuff! And I get to see lil’ Max and his fashions in person every day!


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  5. Lisa says:

    Your site is amazing! Max is insanely adorable, and i wish I could wear his outfits!! Nice to see that kids don’t all have to look like they walked out of the same cookie cutter store and can be as individual as their personalities.


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