This past year RIF Reading is Fundamental launched their Book People Unite campaign. As the largest children’s non-profit organization in the United States, RIF provides millions of new and free books every year to poverty stricken children and families who may otherwise not even own a book.
The goal behind Book People Unite is simple. The movement helps recognize the importance of placing a book in a child’s hands, and the incredible transformation books can have on their imagination, ambition and help in overcoming obstacles.
The song Book People Unite is a collaborative effort from some of the top names in music and entertainment created to encourage people to join the cause. The track was produced by The Roots, with vocal support from Chris Martin of Coldplay, John Legend, Jack Black, Regina Spektor, Nate Ruess of Fun, Jason Schwartzman, Consequence, Jim James of My Morning Jacket, Levar Burton, Melanie Fiona and Carrie Brownstein from IFC’s Portlandia. The jaw-droppingly beautiful video featuring a who’s who of literary characters was created by Mother New York.
Thanks to the thousands of people who have helped rally the importance of children’s literacy, Book People Unite has provided over 2 million new books in 2012 alone, including 250,000 books to children nationwide right before the holidays, and donations to our smallest victims affected by Hurricane Sandy. “One book can be the fundamental thing that helps to change a life. Book People Unite.” – Jill Topol
Interested in joining the cause? www.bookpeopleunite.org